Looking to create or refresh your brand? We can help focus your vision into a living, breathing identity that represents who you are and where you’re going. Together, we will work with you to form the tools needed to do business, including logo design, branding guidelines, business cards, brochures and letterheads.
As a full-service boutique agency, we can help on your brand’s journey, too. We can facilitate the rollout of your new brand across your website, social media and marketing activities.
In order to market anything – a product, a person, an organisation, or an idea – you first need to define your brand. Once you define your brand you’ll be able to create a foundation for all your marketing efforts and strategies.
- Does your brand relate to your target audience? Will they instantly “get it” without too much thought?
- Does your brand share the uniqueness of what you offer and why it’s important?
- Does your brand reflect the values that you want to represent as a customer?
Let these questions serve as a guideline in the development of your brand.
MCO has extensive knowledge in building a brand from nothing to something because we did that for ourselves.
We explain to you with ease the importance of brand identity and will package your business so you gain more leads, more customers and more exposure. Inquire within to find out more about our pricing.
MCO Branding Investment Options
Full Company Starter Branding Package – (~4 weeks)
Investing in a strong and well-focused brand foundation helps a startup:
- Establish and articulate a brand promise
- Effectively create and leverage internal brand elements like vision and purpose to achieve brand alignment from the start
- Build trust in its competence, professionalism and stability
- Increase visibility and awareness
- Start to build a reputation for reliability and consistency
- Attract interest from and form affinity with like-minded individuals and companies
- Differentiate itself from similar businesses or products
- Define a distinctive, coherent and consistent voice to unite marketing and customer experience communications
- Plant the seeds of brand recognition
The Process:
Step 1: Complimentary Consultation
Step 2: Proposal, Agreement and Deposit (50% upfront, 50% post-deliverables)
Step 3: Research and Strategy
Step 4: Inspiration Mood Boards
Step 5: Logo Design (Initial Round)
Step 6: Finalization of Logos
Step 7: Brand Collateral
Step 8: File Delivery
Deliverables:
Logo Re-Design with Variations
Brand Guidelines (PDF File)
Social Brand Awareness Campaign
Slide Deck of Brand Message
Message Development Training Session (to staff, ~60 minutes)
Brand Ambassador Training Session (to representatives and associates, ~60 minutes)
Personal Branding Exploration – (60 minute consultations)
Personal Branding is your identity in this world. How you position and express yourself matters and is in your control. You are in control of how you best want to present yourself in your press releases, tweets, blog posts, value statements and personality. What other people think, feel and say about you may not be in your control but it is within your power to influence. We teach you how to present your personal brand and how your experiences and story can shape your identity. We explore purposeful living and help you achieve the goals you desire.
The Process:
Step 1: Complimentary Consultation, Explore Services Offered (Add-On Costs)
Step 2: Proposal, Agreement and Deposit for Consulting Services (per consultation, 60 minutes)
Step 3: Coaching, Brand Exploration/Self-development, Addressing Personal Goals and Creating Timelines
Deliverables:
A detailed Brand Guideline
Personal Goals Timeline
Company and Personal Branding Additional Services
Deliverables:
Social Media Marketing Strategies
Social Media Management and Implementation
Copywriting and Content Creation (social media, offline, web, ads, posters/flyers)
Photography and Videography Services
Website Advice and Discussions
Events (launch, onsite and ongoing)
Budget Analysis
Work Flow Strategy