A job worth doing is a job worth doing well! Public relations and media management go hand-in-hand. Your event deserves to get the right attention to make a lasting impact that will create conversations long after the actual event itself. Get it right, and you’ll build strong, meaningful, and lasting relationships with customers, who’ll help spread your message or product organically.
We remove the stress of whether people are going to show up at your event by managing your RSVPs, door lists and VIPs on the night.
How we approach PR and Media Events:
Strategy Development
We take the time to understand your target audience, brand personality, business goals and resource allocation, ensuring we select and utilise the most appropriate media channels for your business. We have extensive experience developing goal-orientated strategies for finding the right people for your event.
- Curate list of attendees and rationales
- Online and Offline Media
- Traditional Media Channels
- Influencer Marketing
- Social Media Ads
- On-going engagement and guest list management
Press Releases and Media Attention
A strategy is one thing, but to successfully implement a PR Campaign, telling your story authentically, and engaging with an audience that is genuinely interested in your ideas and visions, is a whole other ball game.
We have word wizards, dazzling graphic designers, viral videographers and fancy photographers all working to generate ‘out of the box’ press content for your business. Leave the creative content to us, and let us write a compelling press release so the media snobs can’t say no!
Social Media Influencer Marketing
Do you know who the key influencers in your industry are, and more pertinently, are you engaging with them? MCO Events can identify the right influencers and develop content that will resonate with them and their audience. And with our cohesive social media influencer marketing team, we can help your brand propel you to success.
Our Focus
Unlike most branding consultants and marketing strategies, MCO Events is concerned with your brand’s reputation, whether you are part of a brand start-up or a company re-brand. We fulfil this by critically evaluating the influencer’s content to ensure that it is consistent with your company’s overall image.
Not only that, but we also provide you with our unique social media influencer marketing tactics:
- MCO Events helps you identify your industry’s influencers.
- We assist you in engaging with influencers to avoid miscommunication.
- Our experts manage your social media platforms.
- We also create targeted social media advertisements.
- Our creative team works with you to create compelling content for your online customer touchpoints to build an audience.
Definitely a Surefire Way to Expand Your Brand Reach!
With our extensive network of influencers, you can be confident that your brand’s image will skyrocket overnight. Because, whatever your reason, whether you want to raise awareness or increase sales, our social media influencer marketing team is the answer.
Trust in our capability to analyse data, build relationships, devise creative strategies, and leverage business reach for your business or brand’s success. You could say we are your tried-and-true source of growth in the marketing industry!
Public Relations and Media Management FAQs
Whether you want to learn how to manage public relations and media or understand the secrets of effective coaching and personal development, we’ve got you covered. We’ve compiled a list of the most common PR media management questions.
1. What is media management in public relations?
Public relations (PR) is about managing how people see and think about your organisation. Media management, a part of PR, involves choosing the best ways to share your message, like through newspapers, TV, or social media. It also means creating exciting news stories, contacting journalists, and handling media questions.
In other words, media management helps you use the media to meet your PR goals.
2. Are there any risks associated with public relations, and how do we mitigate them?
Public relations can have both positive and negative effects. It can create good publicity and hone inspiring guest speakers, but one mistake can cause a big problem. Here’s how to minimise these risks:
- Transparency: Be honest in all your communications.
- Accuracy: Double-check all information before releasing it.
- Crisis planning: Develop a plan to handle negative press effectively.
- Monitoring: Stay alert to how your brand is portrayed online and offline.
3. Do coaching and personal development include how to use public relations and media management?
Coaching programs can include public relations and media management skills. These programs can help you:
- Improve communication skills
- Understand how to work with the media
- Handle tough situations
4. How does your public relations and media management coaching help me with inspiring guest speakers?
MCO’s coaching can help you create interesting presentations, develop a strong and confident speaking style, and learn what journalists want in a guest speaker.
A Public Relations and Media Management You Can Trust!
Although we enjoy a challenge and can provide Public relations and media management Launches for most industries, our specialty and passion are organising PR events in the fashion, lifestyle, and food industries. Foodies and fashionistas abound in our little black book!