“To plan and nurture every event as if it were our last”
MCO Events and Branding is a Melbourne-based boutique agency created to assist you and your businesses with everything from brand start-ups to large company re-branding. As experts in Meetings, Incentives, Conferences, and Exhibitions (MICE) events and seasoned Professional Conference Organisers (PCO), we offer attentive event services to ensure that you and your target audience’s needs are met seamlessly, leaving a lasting impression on attendees. Whether you’re planning a corporate conference, incentive trip, or exhibition, our dedicated team is here to deliver exceptional experiences that align with your brand identity and objectives.
Our powerful mission statements:
- To engage in sustained interaction tailored towards your goals.
- Building a client’s desired message through positive event experience.
- Fostering leadership.
- To create social and economic opportunities.
- Creating strategic pathways that leads to seamless event planning and fun for all on the day
- Engaging with the wider community.
- Provide the tools and information to assist in smooth event operation
- Promote positive social interactions.
- Ongoing and affordable assistance in organisation, structure and promotional marketing
Please call or e-mail our head office at enquiries@mcoevents.com.au and one of our friendly staff will assist with your matter quickly and efficiently.
We look forward to working with you to create long-lasting, eventful memories.
The MCO Events Team is led by its five core values:
Compassion – To lead with kindness for ourselves and others around us.
Collaboration – To seek guidance and support from valued team members as only together can we create social change.
Fun – Laughter, light and humour are incorporated into everything we do. If we are not choosing to have fun, then we are choosing to suffer by default.
Growth – Continuous progression driven by our passions and hunger to learn. We are always students with a beginner’s mind and have a willingness to learn.
Respect – Treat people with honesty and integrity. To remain non-judgemental to other’s opinions, behaviours and attitudes.
“Our priority is always our team players and our clients. We strongly believe that a healthy relationship with these parties then the rest always follows”
– Melissa Yu (Director)
(Director of MCO Events Pty Ltd)
About Melissa
Melissa Yu is a dynamic force in the worlds of entrepreneurship, personal branding, and purpose-driven leadership. As the Director of MCO Events and the founder of Ego Expo – Australia’s first streetwear and urban culture expo—Melissa has redefined what it means to create meaningful platforms that empower, connect, and inspire.
A personal branding expert and motivational speaker, Melissa helps individuals and businesses craft powerful narratives that leave lasting impact. Her journey is one of resilience, creativity, and connection. After losing her long-term partner to suicide, Melissa transformed her grief into a mission to break stigmas, becoming a national voice for mental health awareness and suicide prevention. With a degree in Psychology and a background in crisis counselling, Melissa brings both lived experience and professional insight to every stage she steps onto.
Known for her magnetism, authenticity, and empathy, Melissa captivates audiences – whether she’s speaking at grassroots community events or sharing global stages alongside thought leaders like Mark Wahlberg. She has featured at key events for organizations like Beyond Blue, R U OK Day, and Lifeline, and her work has been recognized with nominations for Young Australian of the Year and Channel 7’s Young Achiever Awards for Social Impact.
Beyond the stage, Melissa is a business mentor and host of The Authentic Me podcast, where she interviews Australia’s most inspiring creatives, entrepreneurs, and change-makers on their journeys of mindset, purpose, and personal evolution.
Melissa’s mission is simple but profound: to leave people in a better place than where she found them. Whether through coaching, content, or community, she leads by example—proving that your story is your superpower, and that branding is more than a business strategy – it’s a legacy.