It’s not about pop culture, it’s not about fooling people, and it’s not about convincing people that they want something they don’t, it’s about understanding your audience and thinking ahead.
As a brand consultant, MCO is an expert at helping companies define, sharpen, and grow their reputation over time.
We work alongside you to help companies activate their full potential.
Generally, we are tasked with uncovering insights, developing strategies, and enhancing a brand’s design and communications approach.
All our key decisions and recommendations are based on a foundation of data – about the customer, category, and competition.
After thorough research is complete, and data is collected, we create an actionable portrait of the target audience, clearly delineating their needs and goals.
From there, we help define a unique market positioning.
As brand consultants, we also play a key role in aligning brand positioning with creative development.
From names and logos to websites, we offer insights and suggestions to enhance all company communications, marketing messages, experiences, and more.
If you are unsure, here are a few signs you may need a brand consultant:
- Your company growth is stagnant.
- You’re not achieving company goals.
- You’re ready to reach a new market.
- You’re introducing a new product line.
- Your brand feels outdated.
- Your website is not performing well.
- You aren’t tracking results.
- Your customer profiles are unclear.
Get in touch with our team at MCO and learn about all our brand consulting services and how we’ll transform your business.